About JAI

Learn About the brand

JAI Jewelry is a designer brand known for its sterling silver and gold pieces, often featuring gemstones and diamonds. Inspired by global storytelling and adventure, its name signifies "heart" in Thai and "victory" and "goodness" in Hindi. The brand blends classic design with a contemporary edge through handcrafted, artisan-created jewelry. It is also known for being exclusively featured on QVC and has a long-standing connection to the John Hardy heritage.