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Designer Spotlight: Simon G’s Elevated and Brilliant Jewelry Designs

Simon G remains one of the leading and most renowned jewelry designers in the world due to innovating upon classic styles and handcrafting evocative designs.

Designer Spotlight: Simon G’s Elevated and Brilliant Jewelry Designs

Each Simon G bridal or fashion jewelry piece exhibits flawless craftsmanship and true artistry. If you’re looking for the most refined and unique pieces, shop Simon G.

Simon G and the American Dream

The Simon G legacy began with the founder, Simon Ghanimian, who arrived in America and built his empire from the ground up with just a few hundred dollars and years of practice working in the diamond district. Ghanimian got his start as a diamond setter as a way to earn enough money to go to college to become an engineer. He soon realized how satisfying it was to create his own jewelry designs.

His perseverance led him to sell his designs door to door and eventually reach his new home, Southern California. Today, Simon G’s designs are sold all over the world in over 900 stores in North America alone. Jewelry-making continues to run in the Ghanimian blood. Two of Simon’s three sons continue the legacy of this luxury jewelry boutique brand.

simon g jewelry totowa

Simon G’s Signature Details

Simon G’s impeccable process begins with an inspired design from the mind of Ghanimian himself. As the design becomes a fully-fleshed form, the jewelry piece goes through 10 quality-control stations. In-house metal alloys are used for the ultimate durability. Artisans painstakingly apply beadwork, engraving, and filigree, as well as an all-around polish to keep the piece brilliant throughout.

Their designs truly stand out when you look at the prong work applied to all diamond settings. Unlike most jewelers that only use two prongs to support the precious gemstone, Simon G uses four prongs to protect the stones and prevent them from falling out. Each jewelry piece also comes with a diamond with GH or higher color and SI or higher clarity.


Simon G’s Passion collection evokes love, elegance, and class. The fiery collection features an assortment of sapphires, rubies, emeralds, and diamonds in an array of delicate settings, metals, and finishes. The Passion Collection also features minimalist and dramatic styles, each with a flurry of white diamonds and colored gemstone accents. Choose from stunning colored gemstone pendants and art-deco-inspired fashion rings found in this collection.

Classic Romance

Charm your partner or yourself with a piece from Simon G’s Classic Romance collection. Each piece is imbued with lustrous 18K yellow and white gold for a brilliant finish. Pieces in the Classic Romance collection are ideal for couples looking to show their appreciation and love. Find everything from shimmering gold necklaces to breathtaking hoop earrings in timeless and refined designs.

simon g classic romance rings

Vintage Explorer

Vintage or estate jewelry only gets better with the passing of time. Simon G’s Vintage Explorer collection of rings, necklaces, bracelets, earrings, and pendants borrow influences from yesteryear’s designers to elicit nostalgia and wonder. The Vintage Explorer collection features Victorian, Edwardian, and art deco details in every crevice. Expect floral embellishments and other natural and ornate design elements in this collection.

Modern Enchantment

Live out your fairy tale dream with Simon G’s Modern Enchantment collection of dazzling earrings, bangles, rings, and more. 18K gold brings a plethora of luminescence and the colorful gemstones infuse personality into these simple and charming pieces. Modern enchantment jewelry feature diamonds, emeralds, rubies and more in high-quality platinum and gold finishes.

Shop Simon G Styles at Kevin’s Fine Jewelry

Simon G produces sophisticated engagement rings, wedding bands, and fine jewelry options that’ll leave you speechless. Select from hundreds of jewelry pieces at Kevin’s Fine Jewelry jewelry store in Totowa, New Jersey. We provide friendly customer service and a range of modern designs from the world’s leading designers. Contact us today at 973-790-8836 or send an email to


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